Sunday, May 03, 2009

When Marketing and Branding Ideas Go Bad

GoGorilla Media company, based in New York, which has become something of an internet joke since it took swine flu panic too far, far too quickly. Using typical guerrilla marketing tactics, determined to spot the hottest trend, it put out a notice to all takers that it could make their brand massive by placing the names of companies on surgical masks, turning millions of ordinary people into instant brand ambassadors.

An apology had to go out very quickly from Go Gorilla's CEO when there was an outcry, and he admitted the concept was not as clever as he had originally thought. After all, dying is no joke.

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